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Affinity Eyewear at 100% Optical
February 17, 2024Share
100% Optical at Excel London on the 24-26 February 2024 will be the launch of the Affinity eyewear 2024 collection in the UK having already been on sale in Australia since September 2023. This is the 3rd iteration of the…
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MIDO Eyewear Trends 2024
February 8, 2024Share
With MIDO, the second of this year's optical trade fairs behind us, we've collected our thoughts from a very busy few days and these were our impressions. The stand out fashion trends were focused more than ever on frame materials such…
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Affinity Optical’s supply chain priorities
July 19, 2022Share
A recent report from global management consulting firm, McKinsey & Company has highlighted the increasing spotlight being shone on supply chains. "The COVID-19 crisis, the ongoing war in Ukraine as well as Brexit from a UK perspective have created political and economic stress…
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Honour from world’s oldest optical body
June 22, 2022Share
One of our Directors  Lene Ringman has become the first Danish citizen to become a Liveryman of the Worshipful Company of Spectacle Makers. She has also been granted the Freedom of the City of London.  Becoming a Liveryman of The Worshipful…
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Vision Expo, 100% Optical and MIDO
May 24, 2022Share
Reflections on the shows from Jonathan David. With our visits to Vision Expo in New York, 100% Optical in London and MIDO in Milan, all of us at Affinity Optical saw pockets of optimism in a very tough market. Visitor and exhibitor…
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Frames

  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced
  • Design, manufacture and supply of stylish Ready Readers

Sunglasses

  • Design, manufacture and supply of sunglasses
  • Manufacture and supply of your Own Brand / In-House range
  • Supply of global Designer Ranges
  • Special selection of Affinity Eyewear collection – both fashionably stylish and suitably sun protective
  • Special design service for specific markets

Retail environment

  • Inspirational retail design delivering attractive display solutions
  • Store layout design
  • POS / POP display manufacturing
  • Retail Technology solutions
  • Project management and store fitout

Supply chain

We work alongside your team to develop and deliver a strategic approach to:

  • Product design and supply
  • Brand licensing, marketing and creative
  • Logistics and planning
  • Clinical technology –
    instore and online
  • Cloud-based software for product subscription and online sales
  • Economic, social and corporate governance

Technology

Digital technology is fuelling disruption and innovation in optics just as it is in the rest of our lives. Changing consumer behaviour and better data – as well as government focus on clinical efficiency and safety – creates new opportunities for our clients in prevention, intervention and care.
That’s why we partner with global leading-edge developers and suppliers to keep ahead of the curve, enhancing the clinical journey for your customers.

Contact lenses

  • Latest technology – all brands
  • Own brand/white label to enhance your brand and margins
  • Affinity Eyewear lenses
  • Excellent partnerships with leading manufacturers
  • Lens care and dry eye products, branded or white label

Lenses

  • Latest technology ophthalmic lenses – single vision and multifocal
  • Modern technology coatings – blue light and anti-reflective, polarised, colour-reacting
  • Lab equipment – advice, specification, sourcing and supply
  • Lab design, layout and operations

Frames

  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced