With MIDO, the second of this year’s optical trade fairs behind us, we’ve collected our thoughts from a very busy few days and these were our impressions.
The stand out fashion trends were focused more than ever on frame materials such as bio-acetate frames, made from plant materials (not oil), and light weight metals such a tough long-lasting titanium.
Designs ranged from reworked classic timeless styles to statement acetates all offering wearers superlative comfort and personality. Reinterpretations of geometric shapes which were seen at Mido 23 and Silmo Paris have positively become the trend for 2024.
Stig Hansen, Optometrist, Co-founder and director of Democratic eyewear in Denmark said “This year more than ever eyewear design tends towards functionality as well as personalisation, with a focus on sustainability and inclusivity. As designers we are critically aware of what customers are demanding in todays volatile world”.
Colour as ever is so important, especially for personality. Lene Ringmann, Optometrist and Director at Affinity Optical noted this, with many exhibitors and suppliers majoring on old favourites;
Classic havana tort and black frames are still there and everywhere. Crystal with funky cafe sun-lenses in blue, pink and yellow is a must but also colours like melange blue and green are becoming popular, and of course I was pleased to see how nicely the Affinity Eyewear 2024 range fits the current trends.
It was also good to see the spotlight on sustainability being focused on the second Certified Sustainable Eyewear (CSE) awards for those respecting sustainable manufacturing and supply chain principles as well as cutting waste and using renewable energy and water recycling.
Lene concluded:
For the first time the current hot topic of inclusion was part of the exhibition programme with the conference on inclusive language in the Empowering Optical Women Leadership Program. I look forward to seeing how this progresses in its second year at MIDO 25.
Next up, 100% Optical. See you there!