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A range designed with a relentless focus on form and quality and produced using titanium or bio-acetate. Strikingly good looks using materials that are more sustainable and kinder to the planet. View Products

Looking good in the sun with a specially curated range of our favourite frames – each delivered including a Plano sunglass lens – to give you style and protection.  View Products

Now it's no longer about the biggest players in the market

We refuse to accept that size should be a barrier – every optical business should have access to outstanding products without having to pay a premium. We may be a new name in the market but we have long-established partnerships with leading optical designers and manufacturers around the world, which means that, finally, top quality products at affordable prices are no longer the domain of the larger players.

Our frame collections have something for everyone, and you’ll love the attention to detail and the expressive design across all of them. We deliver enhanced quality and sustainable supply at reduced cost, providing a viable product solution for those without scale or access to a vertical supply chain.

Your customers have always recognised the quality you’ve offered – it’s why they choose to purchase from you after all. Now we can help you enhance that quality, but at a more palatable cost.

 


Looking good gets even better with our sustainable, high-quality frames

Affinity Eyewear incorporates two hypoallergenic materials in their manufacture, bio-acetate and titanium.

Bio-acetate is made using certified bio-degradable plasticisers from 100% renewable sources, but with no loss of quality in the end product. This means that, apart from the intrinsic sustainable qualities of the material and their stunning good looks, glasses made with bio-acetate can withstand more, are less likely to break, last longer and so won’t need repairing or replacing as much.

Titanium is one of the most durable materials available. It’s as strong as steel but much less dense, so you need
less of it when making frames. That makes it lightweight, flexible and very comfortable to wear. It’s also corrosion-resistant, recyclable, biocompatible and non-toxic.

Sustainability alone is a very important message, but our commitment to delivering true value means that you can now buy the Affinity Eyewear range at a highly competitive price.

That’s great news for your customers, your business and our planet.

© 2024 Affinity Optical Limited

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Frames

  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced
  • Design, manufacture and supply of stylish Ready Readers

Sunglasses

  • Design, manufacture and supply of sunglasses
  • Manufacture and supply of your Own Brand / In-House range
  • Supply of global Designer Ranges
  • Special selection of Affinity Eyewear collection – both fashionably stylish and suitably sun protective
  • Special design service for specific markets

Retail environment

  • Inspirational retail design delivering attractive display solutions
  • Store layout design
  • POS / POP display manufacturing
  • Retail Technology solutions
  • Project management and store fitout

Supply chain

We work alongside your team to develop and deliver a strategic approach to:

  • Product design and supply
  • Brand licensing, marketing and creative
  • Logistics and planning
  • Clinical technology –
    instore and online
  • Cloud-based software for product subscription and online sales
  • Economic, social and corporate governance

Technology

Digital technology is fuelling disruption and innovation in optics just as it is in the rest of our lives. Changing consumer behaviour and better data – as well as government focus on clinical efficiency and safety – creates new opportunities for our clients in prevention, intervention and care.
That’s why we partner with global leading-edge developers and suppliers to keep ahead of the curve, enhancing the clinical journey for your customers.

Contact lenses

  • Latest technology – all brands
  • Own brand/white label to enhance your brand and margins
  • Affinity Eyewear lenses
  • Excellent partnerships with leading manufacturers
  • Lens care and dry eye products, branded or white label

Lenses

  • Latest technology ophthalmic lenses – single vision and multifocal
  • Modern technology coatings – blue light and anti-reflective, polarised, colour-reacting
  • Lab equipment – advice, specification, sourcing and supply
  • Lab design, layout and operations

Frames

  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced