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Website – Terms of Use, Privacy and Cookies

Acceptance of Terms

Thank you for visiting our website, (‘the Website”). The terms for use of the Website are set forth in these “Terms of Use” and are applicable for any use of the Website. Please read the Terms of Use carefully. By accessing and/or using our website you accept the Terms of Use and agree to abide by them. If you do not agree to the Terms of Use, please
do not use the Website.

Affinity Optical

The website is operated by Affinity Optical Limited, registered in Guernsey with registration number 68873 and registered office at Pleinheaume, Pleinheaume Lane, Vale, Guernsey, GY6 8NS (“Affinity Optical”). The information and services provided on the Website are provided by Affinity Optical and its subsidiaries. When referring to “we”,”our” or “us” we refer to Affinity Optical and its subsidiaries.

Intellectual Property Rights

We are the owner or licensee of all intellectual property rights on our Website, including material published on it. These rights are protected by trademark, copyright and other intellectual property law across the world. You must not infringe any of these rights.

Use of our Website does not in any way create a licence or grant any other right to use any of the registered or unregistered trademarks on our website, whether our own or trademarks used under licence from a third party. These trademarks include but are not limited to Affinity, Affinity Optical and Affinity Eyewear.

You may download and print extracts from our website for personal, non-commercial use. Any other use is prohibited without prior permission from Affinity Optical, including modification, reproduction and distribution of the content on our website and creation or publishing of your own database or the equivalent based on substantial parts of
our website.

Links to Our Website

You may establish a hyperlink to our home page (but not to any other part of our website), provided this is done fairly and does not damage or take unfair advantage of our reputation and is done in compliance with these Terms of Use and applicable law. Links may only be established by the owner of the website from which the hyperlink is from.

Links to Third Party Websites

Our website may have hyperlinks to third party websites. Hyperlinks to third party websites do not imply or express endorsement of such site, its provider or the contents of it. We do not control such websites and assume no responsibility or liability for contents displayed on them.

Harmful Use

You must not knowingly use our website in a way that may corrupt the contents or functionality, e.g. by introducing viruses,
or attempt to gain unauthorised access to our website or servers, computers or other devices connected to our website.

Limitation of Liability

Our Website is provided free of charge and whereas we endeavour to ensure all contents on our Website are current, accurate and complete, we make no representations or warranties as to the accuracy or completeness of the information provided and except as explicitly set forth in these Terms of Use we do not accept any liability for loss or damage arising from the use of the Website or the contents of it, whether unauthorised or not.

We do not limit or restrict our liability for fraudulent misrepresentation or death or personal injury should this arise from our negligence or for any other liability that cannot be excluded under law.


You agree to indemnify us for any losses or costs, including legal fees, incurred in relation to claims brought against us as a result of your violation of these Terms of Use.

Changes to the Terms of Use

These Terms of Use may be changed at any time. Any use of our website or the contents of it is subject to the Terms of Use in place at the time of use.

Governing Law and Jurisdiction

These Terms of Use shall be construed in accordance with English Law. Disputes arising out of or in conjunction with these Terms of Use and/or the use of our Website shall be subject to the non-exclusive jurisdiction of the English courts.


When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and
browser user agent string to help spam detection.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies
will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

 If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Cookie Policy

We use certain cookies on our website.
In this Cookie Policy we will briefly explain what cookies are, what type of cookies we use, why and what this means for your personal data.


Cookies are small pieces of data (text files) that a website asks your browser to download and store on your device
when you visit that website, this in order to remember information about you, for instance login information.

There are two main types of cookies, session cookies and persistent cookies. Session cookies only exist for as long as you visit a website and can be used for instance to maintain secure logins. Persistent cookies stay on your device for a set period of time and can among the things be used to remember a user when returning to a website.

Cookies can also be divided into categories based on what they are used for, common are Strictly Necessary, Functional and Performance cookies.

Type of Cookies we use and why.

We only use Strictly necessary cookies. Strictly necessary cookies are cookies that are necessary for the website to function properly. Use of these cookies does not require any permission or Consent and they cannot be switched off in our system.

You can set your browser to alert you about or block these cookies. If you block them, however, parts of the website will not work.

Personal Data

Strictly necessary cookies do not store any personally identifiable data.



If you have any questions or comments
regarding the contents of our website, please contact us on:







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  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced
  • Design, manufacture and supply of stylish Ready Readers


  • Design, manufacture and supply of sunglasses
  • Manufacture and supply of your Own Brand / In-House range
  • Supply of global Designer Ranges
  • Special selection of Affinity Eyewear collection – both fashionably stylish and suitably sun protective
  • Special design service for specific markets

Retail environment

  • Inspirational retail design delivering attractive display solutions
  • Store layout design
  • POS / POP display manufacturing
  • Retail Technology solutions
  • Project management and store fitout

Supply chain

We work alongside your team to develop and deliver a strategic approach to:

  • Product design and supply
  • Brand licensing, marketing and creative
  • Logistics and planning
  • Clinical technology –
    instore and online
  • Cloud-based software for product subscription and online sales
  • Economic, social and corporate governance


Digital technology is fuelling disruption and innovation in optics just as it is in the rest of our lives. Changing consumer behaviour and better data – as well as government focus on clinical efficiency and safety – creates new opportunities for our clients in prevention, intervention and care.
That’s why we partner with global leading-edge developers and suppliers to keep ahead of the curve, enhancing the clinical journey for your customers.

Contact lenses

  • Latest technology – all brands
  • Own brand/white label to enhance your brand and margins
  • Affinity Eyewear lenses
  • Excellent partnerships with leading manufacturers
  • Lens care and dry eye products, branded or white label


  • Latest technology ophthalmic lenses – single vision and multifocal
  • Modern technology coatings – blue light and anti-reflective, polarised, colour-reacting
  • Lab equipment – advice, specification, sourcing and supply
  • Lab design, layout and operations


  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced