Our values
We created Affinity Optical because we believe there’s a better way to do business.
True partners
In an industry dominated by a few multinational big players, Affinity Optical levels the playing field, allowing you to compete.
We’re different on two counts. First, we’re independently owned and operated, so we can be far more agile and proactive. Second, we refuse to accept that size should be a barrier; every optical business should have access to outstanding products without having to pay a premium.
Why Affinity Optical? It’s a deliberate choice. Derived from the old French word affinité, and borrowed from the Latin affinitas, definitions of the word affinity centre on relationships, natural attraction and kinship.
This is fundamental to our ethos. We like to think of ourselves as your new partners, here to help you navigate your challenges within an ever-changing yet uncompromising market.
True value
It’s a tough world right now. Sadly, recent research warns that, when faced with increasing demands
on their disposable income, glasses wearers are choosing to forgo any spend on their eyecare, even if their prescription has changed.
Now has to be the time to show consumers you’re on their side.
Affinity Optical is your ideal partner to do this. We deliver enhanced quality and sustainable supply
at reduced cost, providing a viable product solution for those without scale or access to a vertical
supply chain. Finally, this is no longer the domain of the larger players.
Your customers have always recognised the quality you’ve offered – it’s why they choose to purchase
from you after all. Now we can help you enhance that quality, but at a more palatable cost.
Your customers will love it.
True style
We may be new but we have long-established partnerships with leading optical designers and manufacturers around the world.
The Affinity Eyewear collection – using our own exclusive designs – has something for everyone.
It’s been created using bio-acetate and titanium – both sustainable materials – with a relentless focus on form and quality, and you’ll love the attention to detail and the expressive style.
We think you’ll be delighted at the incredible value they represent, too.
True to our word
We love what we do.
We’re new and we’re excited about the future.