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We create lasting value for your business.
It’s what we’re passionate about.

Whether it’s high-quality optical product you need, or a full procurement strategy, we have the experience and the connections to deliver for you. We understand the challenges you face and, like you, we care about results and impact. In fact, you could say, we have an affinity for what you do…

We can offer...


Full service from design to manufacture through to delivery


Latest products from leading manufacturers and lab expertise


Own brand and boutique brands

Contact Lenses

Latest products from leading manufacturers sourced and supplied


Leading-edge optical technology

Supply chain

A strategic approach to all your procurement needs

We will make a positive difference to your business

We understand how challenging it is out there for you. Political and economic pressures. Changing customer expectations. Accelerating technology. Ambitious competitors. Fewer, more dominant suppliers. Vulnerable supply chains. And the constant pressure to reduce costs. All while making – and being seen to make – a positive contribution to society.

Affinity Optical is here to deliver value for you – enhanced quality, reduced costs, sustainable supply and ultimately customer loyalty. Responsible sourcing to deliver improved performance. We make a difference at every stage, from strategy and innovation through to manufacture and supply.

Partnership is at the heart of everything we do

We believe in building long-term win-win relationships with our clients and with our suppliers, based on shared values. It’s the way we’ve always worked.

Our approach is responsible, ethical and sustainable. We’re in this business because we love what we do.

Our track record is unique

With decades of experience as optical strategists and specialists, we have a unique insight into customer needs, branding and product.

We bring with us long-established relationships with some of the world’s leading optical designers and manufacturers, ensuring an ethical and sustainable supply chain. Yet we remain independent. Not beholden to any particular supplier.

It’s fair to say there is no other agency like us in optical product and eyecare.

As supply chain consultants we’ve achieved some staggering results…

• Annual like for like savings of 44% on frames, 28% on lenses and 33% on clinical instruments
• Enhanced quality control and logistics – frame delivery time cut by a third and reduced remakes. Supported the development of new technology to enhance the clinical journey for the customer.

Our values

We could give you a long list of words around integrity, respect, passion, transparency, ethical and so on. But really it just boils down to we treat people as we would wish to be treated ourselves.

If we live by this value, we can’t go wrong.

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  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced
  • Design, manufacture and supply of stylish Ready Readers


  • Design, manufacture and supply of sunglasses
  • Manufacture and supply of your Own Brand / In-House range
  • Supply of global Designer Ranges
  • Special selection of Affinity Eyewear collection – both fashionably stylish and suitably sun protective
  • Special design service for specific markets

Retail environment

  • Inspirational retail design delivering attractive display solutions
  • Store layout design
  • POS / POP display manufacturing
  • Retail Technology solutions
  • Project management and store fitout

Supply chain

We work alongside your team to develop and deliver a strategic approach to:

  • Product design and supply
  • Brand licensing, marketing and creative
  • Logistics and planning
  • Clinical technology –
    instore and online
  • Cloud-based software for product subscription and online sales
  • Economic, social and corporate governance


Digital technology is fuelling disruption and innovation in optics just as it is in the rest of our lives. Changing consumer behaviour and better data – as well as government focus on clinical efficiency and safety – creates new opportunities for our clients in prevention, intervention and care.
That’s why we partner with global leading-edge developers and suppliers to keep ahead of the curve, enhancing the clinical journey for your customers.

Contact lenses

  • Latest technology – all brands
  • Own brand/white label to enhance your brand and margins
  • Affinity Eyewear lenses
  • Excellent partnerships with leading manufacturers
  • Lens care and dry eye products, branded or white label


  • Latest technology ophthalmic lenses – single vision and multifocal
  • Modern technology coatings – blue light and anti-reflective, polarised, colour-reacting
  • Lab equipment – advice, specification, sourcing and supply
  • Lab design, layout and operations


  • Design, manufacture and supply of prescription frames
  • Own brand/white label ranges for your brand
  • Affinity Eyewear collection
  • Global and local brands
  • Eco range, 100% recycled materials
  • Global brand licencing
  • Cases and cloths, sustainably sourced