We are global optical product and supply chain specialists. We create lasting value for your business. It’s what we’re passionate about.
Whether it’s high-quality optical product you need, or a full procurement strategy, we have the experience and the connections to deliver for you. We understand the challenges you face and, like you, we care about results and impact. In fact, you could say, we have an affinity for what you do…
We are global optical product and supply chain specialists
We create lasting value for your business.
It’s what we’re passionate about.
Whether it’s high-quality optical product you need, or a full procurement strategy, we have the experience and the connections to deliver for you. We understand the challenges you face and, like you, we care about results and impact. In fact, you could say, we have an affinity for what you do…
We can offer...
Frames
Full service from design to manufacture through to delivery
Lenses
Latest products from leading manufacturers and lab expertise
Sunglasses
Own brand and boutique brands
Contact Lenses
Latest products from leading manufacturers sourced and supplied
Technology
Leading-edge optical technology
Supply chain
A strategic approach to all your procurement needs
We will make a positive difference to your business
We understand how challenging it is out there for you. Political and economic pressures. Changing customer expectations. Accelerating technology. Ambitious competitors. Fewer, more dominant suppliers. Vulnerable supply chains. And the constant pressure to reduce costs. All while making – and being seen to make – a positive contribution to society.
Affinity Optical is here to deliver value for you – enhanced quality, reduced costs, sustainable supply and ultimately customer loyalty. Responsible sourcing to deliver improved performance. We make a difference at every stage, from strategy and innovation through to manufacture and supply.
Partnership is at the heart of everything we do
We believe in building long-term win-win relationships with our clients and with our suppliers, based on shared values. It’s the way we’ve always worked.
Our approach is responsible, ethical and sustainable. We’re in this business because we love what we do.
Our track record is unique
With decades of experience as optical strategists and specialists, we have a unique insight into customer needs, branding and product.
We bring with us long-established relationships with some of the world’s leading optical designers and manufacturers, ensuring an ethical and sustainable supply chain. Yet we remain independent. Not beholden to any particular supplier.
It’s fair to say there is no other agency like us in optical product and eyecare.
As supply chain consultants we’ve achieved some staggering results…
• Annual like for like savings of 44% on frames, 28% on lenses and 33% on clinical instruments
• Enhanced quality control and logistics – frame delivery time cut by a third and reduced remakes. Supported the development of new technology to enhance the clinical journey for the customer.
Our values
We could give you a long list of words around integrity, respect, passion, transparency, ethical and so on. But really it just boils down to we treat people as we would wish to be treated ourselves.
If we live by this value, we can’t go wrong.